Grown along the fertile Indo-Pak border belt of Bishnah and brought to your kitchen without middlemen — pure aroma, long grains, and honest farming.
BBBFPO is a registered Farmer Producer Organisation formed by smallholder farmers of the Bishnah belt in Jammu, along the fertile Indo-Pak border. This unique region — with its alluvial soil, clean water, and ideal climate — has produced premium basmati for generations.
For too long, the true value of this rice was captured by middlemen. We came together to change that: by pooling our produce, processing it ourselves, and selling direct, we keep the value with the farmers and deliver authentic quality to you.
To make the Border Basmati of Bishnah a globally recognised name for purity and quality, while building prosperous, self-reliant farming communities in Jammu.
To empower member farmers with fair prices, modern know-how, and direct market access — delivering traceable, premium farm products to customers across India and the world.
From classic basmati to value-added farm products — explore our most loved range.
Every grain reflects our commitment to quality, tradition, and the farmers behind it.
Harvested, dried, and milled close to the source for maximum freshness and aroma.
APEDA, FSSAI and ISO standards with lab testing on every lot we ship.
A collective owned by 1,200+ farmers — your purchase supports them directly.
Time-honoured methods and natural ageing for authentic taste and texture.
Sardar Joginder Singh has farmed basmati in Bishnah for over 30 years. Before the FPO, his harvest passed through three middlemen before reaching the market. Today, as a member-owner of BBBFPO, his rice goes straight from field to family — and his income has grown by more than 40%.
— Sardar Joginder Singh, Member Farmer
See Our Farm GalleryMember farmers grow basmati using traditional, sustainable methods on the Bishnah border belt.
Carefully harvested and naturally sun-dried to lock in aroma and nutrition.
Precision-milled and lab-tested to meet APEDA, FSSAI and ISO standards.
Packed and delivered direct to you — no middlemen, full traceability.
Shop premium basmati and farm products direct from Bishnah farmers — or reach out for bulk and export enquiries.